Klaviyo is an email and SMS marketing automation platform built with online stores in mind. Klaviyo offers an official Magento 2 integration, and Codaone implements it and adapts it to your customer data, orders and marketing needs.
Abandoned cart reminders, welcome series and post-purchase messages can be triggered automatically by what customers do in your store.
With order history and browsing data in Klaviyo, you can target messages by purchase volume, product category or time since last order, for example.
Your Magento product catalogue can be used in Klaviyo messages, such as product recommendations and reminders of recently viewed items.
Klaviyo lets you manage email and SMS marketing in the same platform, based on the same customer data.
When Klaviyo knows what a customer has viewed, added to their cart and bought, messages can be timed and tailored to real behaviour. Your marketing team builds campaigns and flows in Klaviyo, while Magento supplies the data behind them.
1. Implementation
- Installation and configuration of Klaviyo’s official Magento 2 integration
- Store views and language versions taken into account as needed
2. Customers and consent
- Customer data sent to Klaviyo
- Newsletter subscriptions and marketing consent synchronised as needed
3. Orders and product catalogue
- Order data for segmentation and post-purchase messages
- Product catalogue available for product blocks in messages
4. Browsing and cart events
- Events such as product views, add-to-cart actions and started checkouts
- Events verified before abandoned cart flows go live
5. More integrations
- Klaviyo works alongside your other system integrations
- See all our integrations
We review how newsletter subscriptions and consent move between Magento and Klaviyo, so messages only reach people you’re allowed to contact.
We check that product view, cart and order events arrive in Klaviyo correctly before any automation is switched on.
We talk with your marketing team about the data their flows need and build the integration accordingly.
Our Magento-certified developers make sure the integration works with your theme and other extensions.
Smart and powerful Magento solutions that take your online store to the next level.
